Prototyping made differently

“Design is not just what it looks like and feels like. Design is how it works.”

(Steve Jobs, Co-Founder and CEO, Apple Computer)

During times of digitalization, many organizations think about reinventing their business model – with new ideas, working methods and processes. This situation requires an open innovation culture and methods, which help convert inventions into innovations. Companies must learn how to identify problems, that are worth being solved with creative ideas. One method, which supports this process is Design-Led Innovation.

With Design-Led Innovation you only need 3 days from idea to prototype


With our offer Design Led Innovation Package for Business Apps we jointly develop new ideas that help your firm move forward.In several design prints, problems are analyzed, ideas are developed and a prototype is created based on them.

  • DesignLedInnovation_IBsolutionUnderstand
  • Define
  • Diverge
  • Decide
  • Create a prototype
  • Validate

Prerequisite to start with our Design Led Innovation Package for Business Apps is an already worked-out and specified challenge, a solution is needed for. Often Design Thinking Workshop are made in order to reach this point.

To get the best results out of the Design-Led Innovation package, interested parties from different departments and with different roles are brought together. Optionally the design sprints can be carried out  in our innovation room in a creative and relaxed work atmosphere.

green-1968590_1920During the first step of “understanding”, different points of view will be discussed as well as a possible technical implementation. At this point we usually begin to create so-called personas by which we outline a first use case and consider the most suitable solution from a user perspective.

During the next step “diverge” our first ideas will be carefully evaluated and alternativ approaches will be developed. To do so, different  methods such as “Crazy 8 in 5” can be used. Crazy 8 in 5 means each person outlines 8 possible UI-solutions in 5 minutes. The goal of this activity is to generate a lot of possibilities for the challenge´s solution without taking into account if they are realistic or not.

During the  “decide” phase different solutions will be discussed to come to the best ultimate solution. During this process it is important to always focus on the user and to constantly validate its “persona-fit”.

The final solution can now be implemented as a LoFi prototype. The advantage of creating a LoFi prototype is that in a very short time first ideas can be tested and problems can be detected at an early stage.

The previously created sketches will then be implemented by our UX-Designers in a first interactive prototype, which can be tested by potential  end users. The result – a clickable prototype.

In the validation phase, end users have to test the prototype according to specific questions. Furthermore, the technical implementation of the solution will be re-examined.

The last step of the whole process is the validation of the solution by business departments and other stakeholders within the firm. If the tests are successful the solution is ready to be deployed.

Our Design-Led Innovation Package for Business Apps is available at a fixed price of 5,000 EUR